About
About Fotoreto
Fotoreto is a batch photo editor that runs in your browser. It is built by Nguyen Hoang Phuc, a retoucher with more than ten years of post-production work on wedding, beauty, fashion and commercial images, and the founder of Hoang Phuc Photo in Ho Chi Minh City, Vietnam.
Why we built it
For years, the question we heard most from our community was simple:
How do I edit a whole shoot quickly, without heavy software and without paying for every photo I export?
Professional desktop editors are powerful but heavy, and usually come with a monthly subscription. AI retouching apps are convenient, but charge credits per exported photo, so the more you deliver, the more you pay. Fotoreto brings the work we do every day (culling, skin retouching, color for a whole shoot, delivery) into one app that opens in a browser, on almost any device.
What we stand for
Your photos stay on your device
Everything, including the AI tools, runs locally. Nothing is uploaded.
Fair pricing
No credits, no per-photo fees, no auto-renewal. The free plan needs no account.
Built for whole shoots
Edit one photo, sync the set, and every frame still gets its own exposure and white balance.
It suggests, you decide
Fotoreto flags weak frames, circles blemishes and ranks color styles, but nothing is removed or applied until you approve it.
No overpromising
Every feature on this site exists in the app today, and we say clearly which ones are paid.
The person behind Fotoreto
Phuc has worked in photo post-production for over a decade. In 2018 he founded Hoang Phuc Photo to share his retouching, color grading and Photoshop / Lightroom workflows through tutorials, YouTube and TikTok.
- Adobe Certified Associate (ACA) since 2015.
- Speaker and trainer in programs with Canon, Sony and Intel, including 10 major workshops with Sony on post-production and AI.
- Builder of tools for people who edit photos: Darkroom Panel for Photoshop, Foneo AI, Shotpik for client photo selection, and Fotoreto.
Most of the skin, color and light handling in Fotoreto comes from techniques he has used and tested on real client work.
More about Hoang Phuc PhotoFotoreto today
- Runs in Chrome, Edge and Safari; installs like an app on desktop, phone and tablet; works offline after the first load.
- Culling, automatic portrait retouching, 111 HoangPhucPhoto color styles, 16-bit RAW, AI masks, and God mode for retouchers.
- Free to start; Premium and Master are available yearly or as a one-time lifetime purchase.
Company
Fotoreto is a product of Hoang Phuc PhotoHalley Trading and Services Co., LtdTax ID 0315059335121/4 Truong Chinh, Dong Hung Thuan Ward, Ho Chi Minh City, Vietnam
Contact
Feedback, bug reports and partnerships (we reply in English and Vietnamese): [email protected]
Try Fotoreto on your own photos
Free, no account needed, and your photos never leave your device.
Try Fotoreto free